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Jewish people make up just 2% of the U.S. population yet face 69% of religious hate crimes. The Blue Square shows that you care. It’s time to stand up to Jewish hate.

Discover The Blue Square's Origins

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View our Campaigns

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The Blue Square Campaign​

The Blue Square was created by Blue Square Alliance as a simple, unmistakable response to Jewish hate, especially for those times when words aren’t quite enough. Since its introduction, the Blue Square has been shared by individuals and communities across the country.

Learn More About BSA

“It starts conversations.”​

"I wear my Blue Square pin regularly and my kids have them on their backpacks. What I love most about the pin is that it doesn't scream what it's about, so it prompts questions to open up a conversation."​
Odine B.​New York, NY​
“I wear the pin daily.”​

"The issue of antisemitism is important to me because I am proud to be Jewish. I wear my Blue Square pin daily because I am not ashamed or embarrassed to show where I stand on this matter."
Laurence R.Indianapolis, IN
“I love giving them away to others.”

“I always keep Blue Square Pins in my purse. After receiving a pin from a friend, I love giving them away to others. The rise in antisemitism and all hate is frightening, so I am happy to do whatever I can.”
Judie S.Chicago, IL
“I want my son to grow up free of hate.”

“I believe in the U.S. we focus more on other forms of discrimination and antisemitism is very misunderstood. I want to ensure when my 9-year-old son grows up, he is not discriminated against because of his Jewish identity.”
Theresa W.San Francisco, CA

Request Your FREE Blue Square Pin

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A large digital billboard on the side of a highway displays the message "STAND UP TO JEWISH HATE. STAND UP TO ALL HATE." along with a blue square symbol and the website StandUpToJewishHate.org.

Our Impact

Unengaged Americans who have seen our ads are 27% more likely to stand up to Jewish Hate

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Request Your FREE Blue Square

By wearing the Blue Square pin, you are demonstrating your allyship to standing up against hate. The universal symbol in this fight, the Blue Square is more than just a pin — it is a call to action.

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