Blue Square Student Athletes

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Introducing the Blue Square Athlete Ambassador Program

As one of the first nonprofits to sponsor Jewish athletes in the Name, Image, and Likeness (NIL) space, we are bringing Jewish stories to a non-Jewish audience by highlighting athletes who are breaking barriers and representing unique stories of the Jewish experience– on and off the field.

Our Blue Square athletes are student leaders, unifying different communities on campus by creating visibility and demonstrating what it means to be a Jewish student athlete.

It refers to a person’s legal right to control how their image is used, including commercially. In college, student-athletes have long been prohibited from making deals to profit from their fame, so they forfeited their NIL rights by signing on with college sports teams. Three years ago, a combination of NCAA rule changes and state laws restored NIL rights to college athletes, and they’ve been making sponsorship deals ever since.

– ESPN

What is NIL (Name, Image, Likeness) in the NCAA?

The Ambassadors 2026

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The Ambassadors 2025