BSA Partners With Tom Brady and Snoop Dogg to Deliver Strong Message Against Hate in New Super Bowl Campaign
With Tom Brady and Snoop Dogg at the forefront, Blue Square Alliance Against Hate’s Super Bowl campaign No Reason to Hate challenges viewers to confront the absurdity of hate. The powerful message: there’s no good reason for hate—just a good reason to end it.
BSA Debuts #Timeout Against Hate, a Unifying Multi-League & Commissioner Campaign
Robert Kraft’s Blue Square Alliance Against Hate has unveiled #Timeout Against Hate, a groundbreaking campaign uniting North America’s major sports leagues in a collective stand against all forms of hate. Featuring sports legends and rising stars, the initiative transforms the familiar “timeout” gesture into a national call to action. This historic effort marks the first time that league commissioners from the MLB, MLS, NBA, WNBA, NFL, NHL, NWSL, and NASCAR have come together to address the growing crisis of hate.
BSA Convenes Commissioners of Major Sports Leagues to Discuss Fight Against Jewish Hate and All Hate
Blue Square Alliance Against Hate (BSA) convened major sports league commissioners to address the alarming rise in Jewish hate and all hate, exploring how sports can be a platform for combating hate. With a nearly 400% increase in reported incidents over the past three months, the discussion focused on actionable strategies to drive awareness and change.
Blue Square Alliance Responds to Rising Hate With Commitment of an Additional $200 Million in Funding
The Norman and Ruth Rales Foundation is supporting the work of Blue Square Alliance Against Hate with a $100 million investment, which founder Robert Kraft is matching with an additional $100 million.