From Sweet to Safe: A Shift in Rosh Hashanah Wishes

Side-by-side pie charts showing that in 2024, 47% of Rosh Hashanah greetings wished for safety and 53% for sweetness, while in 2025, 51% wished for safety and 49% for sweetness.

Rosh Hashanah, the Jewish New Year, was celebrated this past week. Over the past three years, we have seen a marked shift in the sentiment of Rosh Hashanah greetings shared online, reflecting broader changes in mood and concern.   In 2023, the overwhelming majority of posts — about 75% — wished for a “sweet” or “joyful […]